XO GTM (GTM X's and O's) partners with B2B founders and in-house GTM teams to design strategy and execute creative growth plays that drive pipeline.

Work with us   Training   Adyntel: company ad data APIs

Custom GTM systems and agents built around how you win. Powered by AI, data, scraping, creativity, good taste and common sense.

Your competitors copy the same playbooks. We study what you sell and how you close deals. We work out the plays from first principles: who we reach, what we say, what we offer, the signals we watch. Then we execute the plays on the modern GTM stack: Clay, Deepline, Adyntel, Exa, Firecrawl and more.

Our humans in the loop bring sharp judgment and a solid grasp of data and statistics. It comes from 15+ years of growing startups and scaleups through outbound, SEO, PLG, demand gen, paid media and A/B testing.

Some of our partners: Float, Mendel, Lokalise, Secoda, hotglue, Omniscient, Team Engine, JobGet. They're backed by Y Combinator, Goldman Sachs, Craft Ventures, CRV, Creandum, 8VC, Base10, PayPal Ventures and Inovia.

What our partners say

"Outbound to data leaders had been a constant uphill battle for us. Emils and XO helped us unlock a channel we honestly weren't sure could work. He brought thoughtful angles, technical depth, and the right infrastructure to support it, and that made all the difference."

Etai Mizrahi, CEO and Co-founder, Secoda (YC S21)

"Emils and his team really know what they are doing, they work with the best in class tools, they are really thoughtful about what may work and what won't without bs. They've really helped us drive new growth for Mendel and change the way of thinking about campaign management."

Alan Karpovsky, Co-Founder, Mendel (YC W21)

"Emils whatever the hell you're doing that's leading to all these cold email connections recently, keep it up!!again i'm shocked this is working lol."

David Ly Khim, CEO, Omniscient Digital

"He was the first marketing hire in Lokalise and played an integral part to lay the foundations that helped us to get from $2M ARR to $20M ARR. I was lucky enough to work closely with Emils and learned a lot about marketing, growth, experimentation and many other things."

Aleksandrs Pereverzevs, CEO, BISS